Auto Injury Pros

In the competitive personal injury and auto accident legal market, Weinstein Legal Team faced the challenge of standing out while effectively communicating their expertise and client-focused approach. Traditional law firm marketing focused on settlements, experience, or firm size, making it difficult for Weinstein Legal to differentiate itself. Additionally, they needed to connect with potential clients in a memorable and engaging way, while reinforcing their commitment to proactive advocacy and community impact.
SOLUTION
To solve this, Weinstein Legal Team partnered with Pink Studio to launch The Auto Injury Pros Campaign. This creative campaign introduced a charismatic group of fictional attorneys, led by Justin Case, who represent the firm’s dedication to client protection and advocacy before and after an accident. Through engaging digital and traditional marketing platforms, the campaign positioned the Auto Injury Pros as thought leaders, offering practical advice on accident preparedness and legal representation. The use of strong visuals, memorable characters, and real-world scenarios provided the market differentiation needed, while the “Law of WE” reinforced Weinstein Legal’s commitment to integrity, community, and proactive client support. This campaign effectively elevated the Weinstein Legal brand, positioning them as the go-to advocates in auto injury cases.
Info
Client
Weinstein Legal Team
Services
- Animation
- Character Development
- Digital Advertising
- Web Design
- Collateral Design
- Character Development
- Digital Advertising
- Web Design
- Collateral Design