Broward Health
As healthcare consumers become increasingly selective and healthcare systems grow more competitive, many individuals, particularly those at risk of cardiovascular issues, are overwhelmed by healthcare options. Despite Broward Health’s established reputation, many potential patients remain unaware of the full range of cardiovascular services offered or delay essential care due to uncertainty. Moreover, the COVID-19 pandemic has caused a decline in routine health checkups and proactive healthcare, further complicating the challenge of re-engaging the public with critical heart health services.
Solution
The Pink Studio crafted an emotionally compelling campaign for Broward Health that harnesses the power of nostalgia and community trust, connecting past generations with present-day healthcare needs. By positioning Broward Health as the go-to leader in cardiovascular care, the campaign creatively integrates memorable, heartfelt messaging with bold visuals to re-engage the community. Through a combination of broadcast, digital, and social media, we emphasize Broward Health’s longstanding commitment to personalized heart care, driving awareness, patient engagement, and confidence in seeking timely healthcare services. This approach not only disrupts the competitive healthcare market but also helps the public prioritize their heart health, post-pandemic.
Project Info
Broward Health
Client
- Campaign Development
- Video Production
- Post Production Editing
- Video Production
- Post Production Editing
Services