Caddycan – ” Go with Purpose”
CaddyCan first approached Pink Studio as “Boat Caddy,” a product focused solely on boating and travel. However, after conducting research and market analysis, we saw a much broader potential for the brand beyond the boating industry. Our challenge was to reposition the brand and create a website and digital marketing strategy that clearly communicated CaddyCan’s versatility and practicality across various markets. The goal was to expand the brand’s appeal while ensuring consumers recognized its wide range of uses and overall effectiveness.
SOLUTION
Pink Studio-Central successfully rebranded Caddycan with a fresh, dynamic look that resonated with outdoor and travel enthusiasts. We not only elevated the product’s appeal but also crafted a compelling brand story that built trust and fostered meaningful connections with its audience. Through strategic messaging and design, Caddycan was launched to a broader market, establishing itself as a go-to accessory for adventurers everywhere.
Project Info
Client
Caddycan
Services
- Visual Identity
- Website Design / Dev
- Digital Video Promo
- Product Photography
- Lifestyle Photography
- Digital Advertising
- Website Design / Dev
- Digital Video Promo
- Product Photography
- Lifestyle Photography
- Digital Advertising