Orion180
In an increasingly competitive and rapidly evolving insurance industry, Orion180 needed to differentiate itself in a competitive insurance market, where its innovative technology and customer-centric values were not effectively communicated. Despite strong offerings, the brand lacked a cohesive identity that resonated with agents and policyholders, hindering its ability to expand and convey its unique value proposition.
SOLUTION
Pink Studios was engaged to revitalize Orion180’s brand through a strategic overhaul that integrated its core values of technology, service, and culture into a cohesive, compelling brand identity. We developed a comprehensive branding strategy centered around the brand’s essence—“EXPECT MORE”—which serves as both a tagline and a call-to-action, reflecting Orion180’s commitment to innovation, customer service, and community impact. This rebrand included a new visual identity, with colors and typography inspired by the brand’s mission, a revamped website design focused on user experience and accessibility, and messaging that resonated with both agents and policyholders by emphasizing trust, empathy, and support. Through this process, we positioned Orion180 as a leader in the insurance industry, empowering them to confidently expand their market presence and deliver on their promise to “Think Beyond Insurance.”
Project Info
Orion180
Client
- Brand Identity Refresh
- Website Design and Development
- TV Commercial Concept and Production
- Website Design and Development
- TV Commercial Concept and Production
Services