Pacific College of Health & Science
Pacific College of Health and Science provides undergraduate and graduate degrees in integrative medicine. Originally founded in 1986 as Pacific College of Oriental Medicine, the institution sought to rebrand to better represent its blend of Traditional Chinese Medicine and Western modalities. Their challenge was to ensure the name change resonated with a broader audience without alienating current students and alumni.
SOLUTION/
Pink collaborated with Pacific College to create a series of videos showcasing the college’s refreshed identity. The project included concept development, pre-production planning, on-site shoots in San Diego, New York City, and Chicago, and post-production editing. From the footage, Pink produced a “Name Change” video featuring the College’s President, as well as alumni stories and program highlights. The “New Name” video became the college’s most viewed and engaging video to date. Additionally, Pink designed a fresh look for the microsite used in paid lead generation and handled all creative design for the college’s organic social media program.
Project Info
Client
Pacific College of Oriental Health & Science
Services
- Brand Identity
- Website Design / Development
- Video Production
- Video Post Production
- Social Media Content Creation
- Website Design / Development
- Video Production
- Video Post Production
- Social Media Content Creation