Trinity International University
Pink Studio-Central rebranded and developed a campaign for Trinity International University - Florida (TIU Florida), which had long lacked a cohesive marketing strategy. Despite a shared mission with other TIU entities, TIU Florida’s reliance on referrals and local ads hindered recruitment. The institution sought Pink’s expertise to create a strong Christian Higher Education brand and overcome market challenges in South Florida.
SOLUTION
Once engaged by Trinity International University, the PINK team conducted a discovery process to analyze TIU’s mission and brand for Christian education. Focusing on the Florida market, PINK developed a brand that resonated with faith-driven professionals, positioning TIU Florida as a place to pursue education with Gospel-infused coursework. The refined brand was communicated through the tagline, “See Where Faith Can Take You.” PINK launched digital campaigns, created landing pages, videos, and developed the “Real Faith” podcast to establish TIU Florida as a thought leader in faith-based education. This new brand statement also served as an internal call to action for growth.
Project Info
Client
Trinity International University
Services
- Visual Identity
- Website
- Brand Strategy
- Campaign Development
- Digital Marketing
- Admissions Support
- Marketing/Admissions Management
- Website
- Brand Strategy
- Campaign Development
- Digital Marketing
- Admissions Support
- Marketing/Admissions Management