York County Community College – “Find The Fearless You”

York County Community College (YCCC), the youngest of Maine’s seven community colleges, has faced challenges in establishing a distinct identity and gaining recognition as a top choice for students, partly due to leadership changes since its founding in 1995. With a new President starting in early 2020, YCCC sought a full-service agency to redefine their brand and boost engagement and enrollments. After evaluating several agencies, YCCC selected Pink Studio-Central to elevate their image and drive enrollment growth.
SOLUTION
Through our Discovery process, we identified YCCC’s strongest value propositions as a desirable higher education institution in their region. By conducting market research and evaluating competitor perceptions, we crafted a rebranding campaign centered around the impact statement: “Find the Fearless You.” This campaign encouraged prospective students to overcome limitations, especially during the challenges of COVID-19, and take advantage of YCCC’s resources and support. The message also served as an internal call to action for staff and faculty, inspiring them to embrace the institution’s evolving image. Our team enhanced the campaign with Admissions support, digital media execution, and a new school mascot, positioning YCCC as a bold, confident leader in higher education.
Info
Client
York County Community College
Services
- Visual Identity
- Brand Strategy
- Website Design
- Campaign Development
- Digital Marketing
- Admissions Support
- Marketing/Admissions Management
- Brand Strategy
- Website Design
- Campaign Development
- Digital Marketing
- Admissions Support
- Marketing/Admissions Management