Cinematic storytelling, vibrant visuals, and a people-first narrative we highlighted the city's unique neighborhoods, businesses, parks, public art, events, and community leaders.
The City of North Miami wanted to strengthen its identity and increase awareness of everything the city has to offer. While residents and visitors recognized North Miami as a diverse community, many were unaware of its thriving arts scene, local businesses, waterfront attractions, cultural experiences, and economic opportunities. The challenge was to create a campaign that would unify the city's message, inspire civic pride, and position North Miami as a destination to live, work, play, and invest.
Pink Studio developed Get 2 NoMi, an integrated destination branding campaign designed to showcase the authentic character and energy of North Miami. Through cinematic storytelling, vibrant visuals, and a people-first narrative, we highlighted the city's unique neighborhoods, businesses, parks, public art, events, and community leaders. The campaign extended beyond a single promotional video, creating a flexible brand platform that could be used across digital, social media, tourism, economic development, and community engagement initiatives. By focusing on real experiences and the people who make North Miami unique, Get 2 NoMi transformed the city's story into an invitation—encouraging residents to rediscover their community while attracting new visitors, businesses, and investment.