Pink Studios was engaged to revitalize Orion180’s brand through a strategic overhaul that integrated its core values of technology, service, and culture into a cohesive, compelling brand identity. We developed a comprehensive branding strategy centered around the brand’s essence—“EXPECT MORE”—which serves as both a tagline and a call-to-action, reflecting Orion180’s commitment to innovation, customer service, and community impact. This rebrand included a new visual identity, with colors and typography inspired by the brand’s mission, a revamped website design focused on user experience and accessibility, and messaging that resonated with both agents and policyholders by emphasizing trust, empathy, and support. Through this process, we positioned Orion180 as a leader in the insurance industry, empowering them to confidently expand their market presence and deliver on their promise to “Think Beyond Insurance.”